Turn the Challenges of Today
Into the Innovations of Tomorrow

ReCalibrate: Where leading experts share ideas and insights
on the future of diagnostic laboratories



A new opportunity to convert your health system lab from a cost center to a revenue driver

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46%of US consumers engage with healthcare providers via both digital and in-person healthcare-related activities.1
$2Bprojected global market size of at-home diagnostic testing by 2025.2
Labs are creating new value for health systems by meeting consumers where they are in their lives and community.What could your lab's direct-to-consumer service look like?Laboratorians weigh in on the possibilities in The Future of Healthcare - and Labs - Starts at Home.

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1. Leventhal R. The Digital Healthcare Consumer 2023. Insider Intelligence. Published March 13, 2023. 
2. CNBC The at-home testing industry, from Covid to cancer, may be worth over $2 billion by 2025. Published February 3, 2022.